The Rock and Roll and Blues Hall of Famer will debut the B.B. King Signature Collection in the strategic markets of Memphis and Nashville with roll-out planned to the B.B. King’s Blues Clubs and in retail stores, wine bars and music clubs throughout the country; roll-out began this week.
Exemplifying the grace and elegance of the blues, the B.B. King Signature Collection represents the tradition, quality and excellence of B.B. King and his music. At 87 years old, B.B. King has won over 15 Grammy awards, has performed in 88 countries and still frequently tours all over the world. With hundreds of performances throughout Europe under his belt, the emerging region of Spain was selected as the source for this signature collection. A fitting choice for the wines of one of the most-beloved musicians of all time, Spain was also the host of the original all-star “Guitar Legends” concert series, which in 1991 gathered and celebrated 27 of the world’s best guitarists, including B.B. King, over 5 days of completely sold out shows.
The B.B. King Signature Collection will be comprised of a red wine and a white wine for music fans and wine lovers alike. Both wines are sourced from the award winning Bodega Santa Cruz Winery, which has been producing wine for over 60 years and is located in the up-and-coming D.O. wine region of Almansa, Spain. B.B. King Signature Collection Red 2010 is a Crianza blend made from Garnacha, Syrah, and Cabernet Sauvignon, and B.B. King Signature Collection White 2011 is comprised of 100% Verdejo grapes. Both wines are food friendly and meant to be enjoyed as everyday drinking wines.
The wines will first launch in Memphis and Nashville, and soon thereafter the B.B. King Signature Collection will be available through select national, regional, local and online outlets. The suggested retail price of the wines is $13.99.